The initial idea for the visual identity of the Municipal Theatre of Kladno is an abstract expression of a culture event. This usually takes place in a particular certainly festive space and time. Uncommon expreience, the exact moment is performed as a shape of two opposite-placed arrows. At the imaginary time axe they are defining the ceremonial occasion. The arrows also symbolize two unavoidable parts of a spectacle performance – the actor and the spectator. Thus only together they create the elementary process of theatre.
The Visual Identity utilizes Tomáš Brousil’s RePublic Typeface (2004). Colaborated with Johana Tomková.