The company Better hotel specializes on the services for hotels ranging from sophisticated reservation systems to hotel management counselling. We were approached together with Marta Palasová to design a visual identity, that could be used to brand all their products and services.
We had decided from the beginning that the modular identity is the best way to go. We understood Better Hotel’s job is to rationally and effectively organize the hotel business. We approached the hotel as a system of units, that can be put together. Because the system had to be „foolproof“ and as simple as possible for the client to handle, we have decided to design a custom modular typeface based on the unit. Together with unique color combinations, we have reached the functional and bold identity that clearly distinguishes the client from their competition.